we have called here, is taking the capabilities horizontallism you will see it on ios in the android environment there san opportunity to step forward and say because of the years of investment, we have a leading capability in the area of mapping and location service. it's important for us we get it in front of as many people as possible because these types of platforms benefit to scale. >> you will see a day when licensing could pay for your r and d in maps. there is a case where licensing is already paying and then some for our r and d in maps, already profitable today. >> lumia sales, how are they doing really quick? >> very pleased wither slip, lineups at at&t stores, sellouts in russia, heard from australia, they are doing great. early days are positive. we have a lot of work ahead. >> russia and australia, you need north america to make it a hit. thank you, stephen elon for taking the time. >> thank you, jon and stephen. >>> up next, making the bull case for jc penny. yeah, the bull case. before that, we have got to get fresh off the tell for example mary torchson, the market flash. >> you